Smart AdServer signs a contract that is pan-european MEETIC

the key European dating website has opted for Smart AdServer to handle each of its web marketing promotions in France and Europe

Paris, – Smart AdServer, a player that is leading European countries in adserving and electronic marketing, announces that MEETIC, the best European dating agency, has opted for its marketing way to deliver most of its display promotions in European countries and optimise its campaign to recruit brand new users.

Launched in 2002 by the French born Marc Simoncini, MEETIC could be the leading European agency that is dating. Providing two services that are different dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, the uk, Germany, Portugal, Poland, Norway as well as the Netherlands) and Latin America, MEETIC comes in 13 languages. With 945,000 customers, and following a buyout associated with European tasks of their competitor Match.com (the united states team IAC and international frontrunner) last February, MEETIC happens to be the benchmark for online dating sites in Europe. It is in specific compliment of a powerful online recruitment policy that MEETIC happens to be in a position to be market frontrunner, across Europe. In the power of the outcomes, MEETIC made a decision to carry on its expansion in European countries.

With this thought, MEETIC had been looking for a well balanced, scalable and revolutionary technical solution, handled by a group of specialists, that makes it feasible, regarding the one hand, to control and harmonise most of its promotions to win new business and improve client commitment in European countries, as well as on one other to analyse performance and quickly determine any return on the investment. After examining all leading technologies in the advertisement server market, MEETIC find the Smart AdServer advertiser solution, in specific for the advanced features and genuine ease of use. Additionally, MEETIC’s specific major acquisition issues needed a response that is personalised. Smart AdServers power to develop customised functions with very high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now MEETIC that is boasting among new clients, Smart AdServer has strengthened its place as a standard player into the French and European areas. “We are pleased to announce the signing of the pan-European agreement with one of several biggest advertisers in European countries. This agreement fits completely with this worldwide development strategy, and bears witness towards the undeniable competitive benefits and readiness of Smart AdServer“, states Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a good sign not merely for all of us however the market that is entire. The greatest players, advertisers, news agencies and marketing homes are now actually willing to imagine an alternative solution to conventional solutions that are adserving. These are typically looking for more partners that are innovative to aid their jobs. Within an increasingly competitive environment in that the internet marketing marketplace is dominated by three key players, Smart AdServer’s self-reliance from some of these leaders can be reassuring.”

Among its customers are big news agencies such as for instance Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as being a big amount of web sites and organizations, including PIXmania, Reed company, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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